Men’s Health Coaching | Training, Nutrition & Lifestyle | FRAME Medicine<\/title>\n<meta name=\"description\" content=\"1-on-1 men's health coaching with Tom Rubenstein. Custom training, nutrition, and lifestyle programs for men who want more than medication. Starting at $50\/month. Available nationwide.\">\n<meta name=\"keywords\" content=\"men's health coaching, online health coaching for men, men's fitness coaching, nutrition coaching for men, lifestyle coaching men, men's performance coaching, TRT coaching, testosterone coaching, men's wellness coaching\">\n<link rel=\"canonical\" href=\"https:\/\/framemedicine.com\/coaching\">\n<meta property=\"og:title\" content=\"Men's Health Coaching | FRAME Medicine\">\n<meta property=\"og:description\" content=\"1-on-1 coaching with Tom Rubenstein. Training, nutrition, and lifestyle. Starting at $50\/month. 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training, nutrition, and lifestyle \u2014 with someone who has done this work for 19+ years. Starting at $50\/month. Available nationwide.<\/p>\n <div class=\"hero-actions\">\n <a href=\"\/getstarted\" class=\"btn-primary\">Start Coaching<\/a>\n <a href=\"#plans\" class=\"btn-ghost\">See the Plans<\/a>\n <\/div>\n <\/div>\n<\/section>\n\n<section class=\"coach-section\">\n <div class=\"container\">\n <div class=\"reveal\">\n <div class=\"section-eyebrow\">Your Coach<\/div>\n <h2 class=\"section-title\">19+ Years.<br><em>One Coach.<\/em><\/h2>\n <\/div>\n <div class=\"coach-grid reveal reveal-delay-1\">\n <div class=\"coach-photo\">\n <img decoding=\"async\" src=\"https:\/\/framemedicine.com\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-01-at-21.16.18_f121b933.webp\" alt=\"Tom Rubenstein - FRAME Medicine Coach\">\n <div class=\"coach-photo-overlay\"><\/div>\n <\/div>\n <div class=\"coach-info\">\n <div class=\"coach-tag\">Co-Founder • CFO • Head Coach<\/div>\n <div class=\"coach-name\">Tom<br>Rubenstein<\/div>\n <div class=\"coach-bio\">\n <p>Tom Rubenstein is the Co-Founder and CFO of FRAME \u2014 and the person behind every coaching client. With a background forged in military medicine and over 19 years of experience in emergency care, operations, and performance coaching, <strong>Tom brings a systems-driven mindset to men’s health that goes far beyond the gym.<\/strong><\/p>\n <p style=\"margin-top:14px;\">His coaching isn’t a template. It’s a program built around your schedule, your capacity, your goals, and the honest constraints of your life. Structure that works is structure you’ll actually follow.<\/p>\n <\/div>\n <div class=\"coach-creds\">\n <div class=\"coach-cred\">\n <div class=\"coach-cred-label\">Background<\/div>\n <div class=\"coach-cred-val\">Military Medicine & Emergency Care<\/div>\n <\/div>\n <div class=\"coach-cred\">\n <div class=\"coach-cred-label\">Experience<\/div>\n <div class=\"coach-cred-val\">19+ Years Performance Coaching<\/div>\n <\/div>\n <div class=\"coach-cred\">\n <div class=\"coach-cred-label\">Availability<\/div>\n <div class=\"coach-cred-val\">Nationwide — All 50 States<\/div>\n <\/div>\n <div class=\"coach-cred\">\n <div class=\"coach-cred-label\">Model<\/div>\n <div class=\"coach-cred-val\">Same Coach, Every Session<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<section class=\"who-section\">\n <div class=\"container\">\n <div class=\"reveal\">\n <div class=\"section-eyebrow\">Who Coaching Is For<\/div>\n <h2 class=\"section-title\">Built for Men<br>Who Want <em>More<\/em><\/h2>\n <\/div>\n <div class=\"who-grid\">\n <div class=\"who-card reveal\">\n <div class=\"who-icon\">\ud83d\udeab<\/div>\n <div class=\"who-title\">Not a TRT Candidate<\/div>\n <div class=\"who-desc\">Your labs don’t support TRT \u2014 but you still want real progress. Coaching gives you the structure to optimize what you do have: training, nutrition, sleep, stress, and lifestyle habits.<\/div>\n <\/div>\n <div class=\"who-card reveal reveal-delay-1\">\n <div class=\"who-icon\">\ud83d\udc89<\/div>\n <div class=\"who-title\">On TRT, Want More<\/div>\n <div class=\"who-desc\">Testosterone is one lever. Coaching pulls the rest. Men on TRT who add structured training and nutrition consistently outperform those on medication alone.<\/div>\n <\/div>\n <div class=\"who-card reveal reveal-delay-2\">\n <div class=\"who-icon\">\ud83c\udfaf<\/div>\n <div class=\"who-title\">Ready to Build<\/div>\n <div class=\"who-desc\">You’re serious about your health, strength, and long-term performance. You want a plan from someone who takes it as seriously as you do \u2014 not a generic app workout.<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<section class=\"plans-section\" id=\"plans\">\n <div class=\"container\">\n <div class=\"reveal\">\n <div class=\"section-eyebrow\">Coaching Plans<\/div>\n <h2 class=\"section-title\">Pick Your<br><em>Level<\/em><\/h2>\n <\/div>\n <div class=\"plans-grid\">\n <div class=\"plan-card reveal\">\n <div class=\"plan-tag\">Foundation<\/div>\n <div class=\"plan-name\">Basic Plan<\/div>\n <div class=\"plan-price-row\">\n <div class=\"plan-price\"><sup>$<\/sup>50<\/div>\n <div class=\"plan-per\">per<br>month<\/div>\n <\/div>\n <div class=\"plan-tagline\">Expert structure and accountability, without the premium price.<\/div>\n <div class=\"plan-divider\"><\/div>\n <ul class=\"plan-features\">\n <li>Individualized workout program built around your goals, schedule, and available equipment<\/li>\n <li>Custom macro and nutrition targets \u2014 practical and sustainable<\/li>\n <li>Weekly text check-ins for progress tracking and accountability<\/li>\n <li>Ongoing program adjustments as you progress<\/li>\n <li>Direct communication with Tom throughout the month<\/li>\n <li>Best for: independent men who want expert structure without the need for weekly calls<\/li>\n <\/ul>\n <a href=\"\/getstarted\" class=\"plan-cta\">Start Basic Plan<\/a>\n <\/div>\n <div class=\"plan-card featured reveal reveal-delay-1\">\n <div class=\"plan-tag\">Premium<\/div>\n <div class=\"plan-name\">Full Plan<\/div>\n <div class=\"plan-price-row\">\n <div class=\"plan-price\"><sup>$<\/sup>150<\/div>\n <div class=\"plan-per\">per<br>month<\/div>\n <\/div>\n <div class=\"plan-tagline\">Full-spectrum support for faster results and deeper accountability.<\/div>\n <div class=\"plan-divider\"><\/div>\n <ul class=\"plan-features\">\n <li>Everything in the Basic Plan<\/li>\n <li>Weekly 1-on-1 coaching calls \u2014 strategy, obstacles, breakthroughs<\/li>\n <li>Full meal planning support beyond macros \u2014 customized to your schedule and preferences<\/li>\n <li>Real-time adjustments as life happens \u2014 no waiting for your next check-in<\/li>\n <li>Priority communication with Tom throughout the month<\/li>\n <li>Best for: men who want full-spectrum support and direct coaching to fast-track results<\/li>\n <\/ul>\n <a href=\"\/getstarted\" class=\"plan-cta\">Start Full Plan<\/a>\n <\/div>\n <\/div>\n <div class=\"available-note reveal\"><strong>Coaching is available nationwide — all 50 states.<\/strong> No physician required. No labs required. Cancel anytime.<\/div>\n <\/div>\n<\/section>\n\n<section class=\"process-section\">\n <div class=\"container\">\n <div class=\"reveal\">\n <div class=\"section-eyebrow\">How It Starts<\/div>\n <h2 class=\"section-title\">Simple.<br><em>Fast.<\/em><\/h2>\n <\/div>\n <div class=\"process-steps\">\n <div class=\"process-step reveal\">\n <div class=\"process-step-num\">01<\/div>\n <div class=\"process-step-icon\">\ud83d\udccb<\/div>\n <div class=\"process-step-title\">Get Started<\/div>\n <div class=\"process-step-desc\">Complete the Get Started form and select coaching as your interest. Tom reviews your submission and reaches out directly within 24-48 hours.<\/div>\n <\/div>\n <div class=\"process-step reveal reveal-delay-1\">\n <div class=\"process-step-num\">02<\/div>\n <div class=\"process-step-icon\">\ud83d\udcde<\/div>\n <div class=\"process-step-title\">Intro Call<\/div>\n <div class=\"process-step-desc\">A one-on-one call with Tom to define your goals, current capacity, schedule, equipment, and constraints. This is where your program actually starts taking shape.<\/div>\n <\/div>\n <div class=\"process-step reveal reveal-delay-2\">\n <div class=\"process-step-num\">03<\/div>\n <div class=\"process-step-icon\">\ud83d\udcc8<\/div>\n <div class=\"process-step-title\">Your Plan<\/div>\n <div class=\"process-step-desc\">Tom delivers your custom program \u2014 training, nutrition, and lifestyle structure built specifically for you. Check-ins and adjustments from there based on your response and progress.<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<section class=\"faq-section\" id=\"faq\">\n <div class=\"container\">\n <div class=\"reveal\">\n <div class=\"section-eyebrow\">Questions<\/div>\n <h2 class=\"section-title\">Coaching FAQ<\/h2>\n <\/div>\n <div class=\"faq-grid\">\n <div class=\"faq-item reveal\">\n <button class=\"faq-question\" onclick=\"toggleFaq(this)\">Do I need to be a FRAME medical patient?<span class=\"faq-icon\">+<\/span><\/button>\n <div class=\"faq-answer\"><p>No. Coaching is completely independent from FRAME’s medical services. You don’t need labs, a prescription, or to be in a licensed state. Coaching is available to any man, anywhere in the United States.<\/p><\/div>\n <\/div>\n <div class=\"faq-item reveal reveal-delay-1\">\n <button class=\"faq-question\" onclick=\"toggleFaq(this)\">What equipment do I need?<span class=\"faq-icon\">+<\/span><\/button>\n <div class=\"faq-answer\"><p>None required. Tom builds your program around the equipment you actually have \u2014 whether that’s a fully equipped gym, a home setup with dumbbells, or nothing at all. Your plan fits your reality.<\/p><\/div>\n <\/div>\n <div class=\"faq-item reveal\">\n <button class=\"faq-question\" onclick=\"toggleFaq(this)\">Is coaching medical advice?<span class=\"faq-icon\">+<\/span><\/button>\n <div class=\"faq-answer\"><p>No. Coaching is not medical advice and does not create a physician-patient relationship. Tom provides training, nutrition, and lifestyle guidance based on your goals and self-reported health status. Always consult your physician before starting a new exercise or nutrition program.<\/p><\/div>\n <\/div>\n <div class=\"faq-item reveal reveal-delay-1\">\n <button class=\"faq-question\" onclick=\"toggleFaq(this)\">Can I combine coaching with TRT or GLP-1?<span class=\"faq-icon\">+<\/span><\/button>\n <div class=\"faq-answer\"><p>Absolutely \u2014 and it’s highly recommended. Coaching and medical treatment are complementary. TRT works better with structured training and nutrition. GLP-1 weight loss accelerates significantly with lifestyle structure. Many FRAME patients do both.<\/p><\/div>\n <\/div>\n <div class=\"faq-item reveal\">\n <button class=\"faq-question\" onclick=\"toggleFaq(this)\">How do check-ins work?<span class=\"faq-icon\">+<\/span><\/button>\n <div class=\"faq-answer\"><p>Basic Plan clients communicate via text messaging weekly. Full Plan clients get weekly one-on-one calls plus ongoing text access. Tom responds quickly and adjusts your plan based on what’s actually happening \u2014 not a 30-day review cycle.<\/p><\/div>\n <\/div>\n <div class=\"faq-item reveal reveal-delay-1\">\n <button class=\"faq-question\" onclick=\"toggleFaq(this)\">Can I cancel?<span class=\"faq-icon\">+<\/span><\/button>\n <div class=\"faq-answer\"><p>Yes, anytime. Coaching is month-to-month with no commitment required. Cancel whenever you want \u2014 no penalty, no taper required.<\/p><\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<div class=\"cta-band\">\n <h2>Structure Is<br><em>The Missing Piece.<\/em><\/h2>\n <p>1-on-1 coaching with Tom Rubenstein. Starting at $50\/month. Available nationwide.<\/p>\n <div style=\"display:flex;gap:16px;justify-content:center;flex-wrap:wrap;\">\n <a href=\"\/getstarted\" class=\"btn-primary\">Start Coaching Today<\/a>\n <a href=\"https:\/\/framemedicine.com\" class=\"btn-ghost\">See All Services<\/a>\n <\/div>\n<\/div>\n\n<footer class=\"footer\">\n <div class=\"container\">\n <div class=\"footer-grid\">\n <div class=\"footer-brand\">\n <img decoding=\"async\" src=\"https:\/\/framemedicine.com\/wp-content\/uploads\/2025\/08\/Untitled-design.png\" alt=\"FRAME Medicine\">\n <p>Physician-directed men’s health. TRT, GLP-1, ED, hair loss, and coaching.<\/p>\n <\/div>\n <div>\n <div class=\"footer-col-title\">Services<\/div>\n <ul class=\"footer-links\">\n <li><a href=\"\/testosterone-therapy\">Testosterone Therapy<\/a><\/li>\n <li><a href=\"\/tirzepatide\">Tirzepatide<\/a><\/li>\n <li><a href=\"\/semaglutide\">Semaglutide<\/a><\/li>\n <li><a href=\"\/erectile-dysfunction\">Erectile Dysfunction<\/a><\/li>\n <li><a href=\"\/hair-loss\">Hair Loss<\/a><\/li>\n <li><a href=\"\/coaching\">Coaching<\/a><\/li>\n <\/ul>\n <\/div>\n <div>\n <div class=\"footer-col-title\">Company<\/div>\n <ul class=\"footer-links\">\n <li><a href=\"https:\/\/framemedicine.com\">Home<\/a><\/li>\n <li><a href=\"https:\/\/framemedicine.com#about\">About<\/a><\/li>\n <li><a href=\"https:\/\/framemedicine.com#faq\">FAQs<\/a><\/li>\n <li><a href=\"https:\/\/framemedicine.janeapp.com\" target=\"_blank\">Patient Portal<\/a><\/li>\n <\/ul>\n <\/div>\n <div>\n <div class=\"footer-col-title\">Legal<\/div>\n <ul class=\"footer-links\">\n <li><a href=\"\/privacy-policy\">Privacy Policy<\/a><\/li>\n <li><a href=\"\/terms-of-service\">Terms of Service<\/a><\/li>\n <li><a href=\"\/cdn-cgi\/l\/email-protection#c2b6adaf82a4b0a3afa7afa7a6aba1abaca7eca1adaf\"><span class=\"__cf_email__\" data-cfemail=\"10647f7d507662717d757d75747973797e753e737f7d\">[email protected]<\/span><\/a><\/li>\n <li><a href=\"tel:9044948330\">(904) 494-8330<\/a><\/li>\n <\/ul>\n <\/div>\n <\/div>\n <div class=\"footer-bottom\">\n <div class=\"footer-copy\">© 2026 FRAME Medicine • Richmond Hill, GA<\/div>\n <div class=\"footer-legal\"><a href=\"\/privacy-policy\">Privacy<\/a><a href=\"\/terms-of-service\">Terms<\/a><\/div>\n <\/div>\n <div class=\"footer-disclaimer\">Coaching services are provided by Tom Rubenstein and are not medical services. Coaching does not create a physician-patient relationship. Information on this page is for educational purposes only.<\/div>\n <\/div>\n<\/footer>\n<script data-cfasync=\"false\" src=\"\/cdn-cgi\/scripts\/5c5dd728\/cloudflare-static\/email-decode.min.js\"><\/script><script>\nvar nav=document.getElementById('mainNav');\nwindow.addEventListener('scroll',function(){nav.classList.toggle('scrolled',window.scrollY>60);});\nvar hamburger=document.getElementById('hamburger');\nvar mobileNav=document.getElementById('mobileNav');\ndocument.getElementById('mobileClose').addEventListener('click',closeMobile);\nhamburger.addEventListener('click',function(){mobileNav.classList.toggle('open');document.body.style.overflow=mobileNav.classList.contains('open')?'hidden':'';});\nfunction closeMobile(){mobileNav.classList.remove('open');document.body.style.overflow='';}\nfunction toggleFaq(btn){var answer=btn.nextElementSibling;var isOpen=answer.classList.contains('open');document.querySelectorAll('.faq-answer').forEach(function(a){a.classList.remove('open');});document.querySelectorAll('.faq-question').forEach(function(q){q.classList.remove('active');});if(!isOpen){answer.classList.add('open');btn.classList.add('active');}}\nvar observer=new IntersectionObserver(function(entries){entries.forEach(function(e){if(e.isIntersecting)e.target.classList.add('visible');});},{threshold:.1,rootMargin:'0px 0px -40px 0px'});\ndocument.querySelectorAll('.reveal').forEach(function(el){observer.observe(el);});\n<\/script>\n<\/body>\n<\/html>\n","protected":false},"excerpt":{"rendered":"<p>Men’s Health Coaching | Training, Nutrition & Lifestyle | FRAME Medicine How It Works Services About FAQs Get Started × Home Services About Get Started FRAME Medicine › Coaching Men’s Health Coaching MedicationIs Not theWhole Answer. For men who want more than a prescription. 1-on-1 coaching in training, nutrition, and lifestyle \u2014 with someone who […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-526","page","type-page","status-publish","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/framemedicine.com\/index.php?rest_route=\/wp\/v2\/pages\/526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/framemedicine.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/framemedicine.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/framemedicine.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/framemedicine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=526"}],"version-history":[{"count":2,"href":"https:\/\/framemedicine.com\/index.php?rest_route=\/wp\/v2\/pages\/526\/revisions"}],"predecessor-version":[{"id":530,"href":"https:\/\/framemedicine.com\/index.php?rest_route=\/wp\/v2\/pages\/526\/revisions\/530"}],"wp:attachment":[{"href":"https:\/\/framemedicine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

{"id":526,"date":"2026-04-06T13:31:42","date_gmt":"2026-04-06T13:31:42","guid":{"rendered":"https:\/\/framemedicine.com\/?page_id=526"},"modified":"2026-04-06T13:42:52","modified_gmt":"2026-04-06T13:42:52","slug":"coaching","status":"publish","type":"page","link":"https:\/\/framemedicine.com\/?page_id=526","title":{"rendered":"COaching"},"content":{"rendered":"\n\n\n\n\n\nMen’s Health Coaching | Training, Nutrition & Lifestyle | FRAME Medicine<\/title>\n<meta name=\"description\" content=\"1-on-1 men's health coaching with Tom Rubenstein. Custom training, nutrition, and lifestyle programs for men who want more than medication. Starting at $50\/month. Available nationwide.\">\n<meta name=\"keywords\" content=\"men's health coaching, online health coaching for men, men's fitness coaching, nutrition coaching for men, lifestyle coaching men, men's performance coaching, TRT coaching, testosterone coaching, men's wellness coaching\">\n<link rel=\"canonical\" href=\"https:\/\/framemedicine.com\/coaching\">\n<meta property=\"og:title\" content=\"Men's Health Coaching | FRAME Medicine\">\n<meta property=\"og:description\" content=\"1-on-1 coaching with Tom Rubenstein. Training, nutrition, and lifestyle. Starting at $50\/month. Available nationwide.\">\n<meta property=\"og:image\" content=\"https:\/\/framemedicine.com\/wp-content\/uploads\/2025\/08\/Untitled-design.png\">\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Service\",\"name\":\"Men's Health Coaching\",\"description\":\"1-on-1 performance coaching for men covering training, nutrition, and lifestyle optimization. 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a{font-size:14px;color:rgba(255,255,255,.45);font-weight:300;transition:color .2s;}\n.footer-links a:hover{color:var(--white);}\n.footer-bottom{display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;gap:12px;padding-top:24px;border-top:1px solid var(--border);}\n.footer-copy{font-size:13px;color:rgba(255,255,255,.22);font-weight:300;}\n.footer-legal{display:flex;gap:20px;}\n.footer-legal a{font-size:13px;color:rgba(255,255,255,.22);font-weight:300;transition:color .2s;}\n.footer-legal a:hover{color:rgba(255,255,255,.6);}\n.footer-disclaimer{font-size:12px;color:rgba(255,255,255,.18);text-align:center;margin-top:16px;line-height:1.6;}\n@keyframes fadeUp{from{opacity:0;transform:translateY(20px);}to{opacity:1;transform:translateY(0);}}\n.reveal{opacity:0;transform:translateY(28px);transition:opacity .65s ease,transform .65s ease;}\n.reveal.visible{opacity:1;transform:translateY(0);}\n.reveal-delay-1{transition-delay:.1s;}.reveal-delay-2{transition-delay:.2s;}.reveal-delay-3{transition-delay:.3s;}\n@media(max-width:1024px){\n .nav-links,.nav-cta{display:none;}.nav-hamburger{display:flex;}\n section{padding:72px 32px;}.hero{padding:0 32px 64px;}\n .coach-grid{grid-template-columns:1fr;}\n .coach-photo img{min-height:320px;max-height:400px;}\n .coach-info{padding:40px 32px;}\n .who-grid{grid-template-columns:1fr 1fr;}\n .plans-grid{grid-template-columns:1fr;}\n .process-steps{grid-template-columns:1fr 1fr;}\n .faq-grid{grid-template-columns:1fr;}\n .footer-grid{grid-template-columns:1fr 1fr;gap:32px;}\n}\n@media(max-width:640px){\n .nav{padding:14px 20px;}.nav.scrolled{padding:11px 20px;}.nav-logo img{height:44px;}\n section{padding:56px 20px;}.hero{padding:0 20px 56px;}\n .who-grid{grid-template-columns:1fr;}\n .process-steps{grid-template-columns:1fr;}\n .coach-creds{grid-template-columns:1fr;}\n .plan-card{padding:32px 24px;}\n .cta-band{padding:56px 20px;}\n .hero-actions{flex-direction:column;align-items:flex-start;}\n .btn-primary,.btn-ghost{width:100%;text-align:center;}\n .footer{padding:44px 20px 28px;}.footer-grid{grid-template-columns:1fr;gap:28px;}\n .footer-bottom{flex-direction:column;text-align:center;}.footer-legal{flex-direction:column;align-items:center;}\n}\n<\/style>\n<\/head>\n<body>\n<nav class=\"nav\" id=\"mainNav\">\n <a href=\"https:\/\/framemedicine.com\" class=\"nav-logo\"><img decoding=\"async\" src=\"https:\/\/framemedicine.com\/wp-content\/uploads\/2025\/08\/Untitled-design.png\" alt=\"FRAME Medicine\"><\/a>\n <ul class=\"nav-links\">\n <li><a href=\"https:\/\/framemedicine.com#how-it-works\">How It Works<\/a><\/li>\n <li><a href=\"https:\/\/framemedicine.com#services\">Services<\/a><\/li>\n <li><a href=\"https:\/\/framemedicine.com#about\">About<\/a><\/li>\n <li><a href=\"https:\/\/framemedicine.com#faq\">FAQs<\/a><\/li>\n <\/ul>\n <a href=\"\/getstarted\" class=\"nav-cta\">Get Started<\/a>\n <button class=\"nav-hamburger\" id=\"hamburger\" aria-label=\"Menu\"><span><\/span><span><\/span><span><\/span><\/button>\n<\/nav>\n<div class=\"nav-mobile\" id=\"mobileNav\">\n <span class=\"nav-mobile-close\" id=\"mobileClose\">×<\/span>\n <a href=\"https:\/\/framemedicine.com\">Home<\/a>\n <a href=\"https:\/\/framemedicine.com#services\">Services<\/a>\n <a href=\"https:\/\/framemedicine.com#about\">About<\/a>\n <a href=\"\/getstarted\" class=\"nav-cta\">Get Started<\/a>\n<\/div>\n\n<section class=\"hero\">\n <div class=\"hero-bg-img\"><\/div>\n <div class=\"hero-bg\"><\/div>\n <div class=\"hero-inner\">\n <div class=\"hero-breadcrumb\"><a href=\"https:\/\/framemedicine.com\">FRAME Medicine<\/a> › Coaching<\/div>\n <div class=\"hero-eyebrow\">Men’s Health Coaching<\/div>\n <h1>Medication<br>Is Not the<br><em>Whole Answer.<\/em><\/h1>\n <p class=\"hero-sub\">For men who want more than a prescription. 1-on-1 coaching in training, nutrition, and lifestyle \u2014 with someone who has done this work for 19+ years. Starting at $50\/month. Available nationwide.<\/p>\n <div class=\"hero-actions\">\n <a href=\"\/getstarted\" class=\"btn-primary\">Start Coaching<\/a>\n <a href=\"#plans\" class=\"btn-ghost\">See the Plans<\/a>\n <\/div>\n <\/div>\n<\/section>\n\n<section class=\"coach-section\">\n <div class=\"container\">\n <div class=\"reveal\">\n <div class=\"section-eyebrow\">Your Coach<\/div>\n <h2 class=\"section-title\">19+ Years.<br><em>One Coach.<\/em><\/h2>\n <\/div>\n <div class=\"coach-grid reveal reveal-delay-1\">\n <div class=\"coach-photo\">\n <img decoding=\"async\" src=\"https:\/\/framemedicine.com\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-01-at-21.16.18_f121b933.webp\" alt=\"Tom Rubenstein - FRAME Medicine Coach\">\n <div class=\"coach-photo-overlay\"><\/div>\n <\/div>\n <div class=\"coach-info\">\n <div class=\"coach-tag\">Co-Founder • CFO • Head Coach<\/div>\n <div class=\"coach-name\">Tom<br>Rubenstein<\/div>\n <div class=\"coach-bio\">\n <p>Tom Rubenstein is the Co-Founder and CFO of FRAME \u2014 and the person behind every coaching client. With a background forged in military medicine and over 19 years of experience in emergency care, operations, and performance coaching, <strong>Tom brings a systems-driven mindset to men’s health that goes far beyond the gym.<\/strong><\/p>\n <p style=\"margin-top:14px;\">His coaching isn’t a template. It’s a program built around your schedule, your capacity, your goals, and the honest constraints of your life. Structure that works is structure you’ll actually follow.<\/p>\n <\/div>\n <div class=\"coach-creds\">\n <div class=\"coach-cred\">\n <div class=\"coach-cred-label\">Background<\/div>\n <div class=\"coach-cred-val\">Military Medicine & Emergency Care<\/div>\n <\/div>\n <div class=\"coach-cred\">\n <div class=\"coach-cred-label\">Experience<\/div>\n <div class=\"coach-cred-val\">19+ Years Performance Coaching<\/div>\n <\/div>\n <div class=\"coach-cred\">\n <div class=\"coach-cred-label\">Availability<\/div>\n <div class=\"coach-cred-val\">Nationwide — All 50 States<\/div>\n <\/div>\n <div class=\"coach-cred\">\n <div class=\"coach-cred-label\">Model<\/div>\n <div class=\"coach-cred-val\">Same Coach, Every Session<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<section class=\"who-section\">\n <div class=\"container\">\n <div class=\"reveal\">\n <div class=\"section-eyebrow\">Who Coaching Is For<\/div>\n <h2 class=\"section-title\">Built for Men<br>Who Want <em>More<\/em><\/h2>\n <\/div>\n <div class=\"who-grid\">\n <div class=\"who-card reveal\">\n <div class=\"who-icon\">\ud83d\udeab<\/div>\n <div class=\"who-title\">Not a TRT Candidate<\/div>\n <div class=\"who-desc\">Your labs don’t support TRT \u2014 but you still want real progress. Coaching gives you the structure to optimize what you do have: training, nutrition, sleep, stress, and lifestyle habits.<\/div>\n <\/div>\n <div class=\"who-card reveal reveal-delay-1\">\n <div class=\"who-icon\">\ud83d\udc89<\/div>\n <div class=\"who-title\">On TRT, Want More<\/div>\n <div class=\"who-desc\">Testosterone is one lever. Coaching pulls the rest. Men on TRT who add structured training and nutrition consistently outperform those on medication alone.<\/div>\n <\/div>\n <div class=\"who-card reveal reveal-delay-2\">\n <div class=\"who-icon\">\ud83c\udfaf<\/div>\n <div class=\"who-title\">Ready to Build<\/div>\n <div class=\"who-desc\">You’re serious about your health, strength, and long-term performance. You want a plan from someone who takes it as seriously as you do \u2014 not a generic app workout.<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<section class=\"plans-section\" id=\"plans\">\n <div class=\"container\">\n <div class=\"reveal\">\n <div class=\"section-eyebrow\">Coaching Plans<\/div>\n <h2 class=\"section-title\">Pick Your<br><em>Level<\/em><\/h2>\n <\/div>\n <div class=\"plans-grid\">\n <div class=\"plan-card reveal\">\n <div class=\"plan-tag\">Foundation<\/div>\n <div class=\"plan-name\">Basic Plan<\/div>\n <div class=\"plan-price-row\">\n <div class=\"plan-price\"><sup>$<\/sup>50<\/div>\n <div class=\"plan-per\">per<br>month<\/div>\n <\/div>\n <div class=\"plan-tagline\">Expert structure and accountability, without the premium price.<\/div>\n <div class=\"plan-divider\"><\/div>\n <ul class=\"plan-features\">\n <li>Individualized workout program built around your goals, schedule, and available equipment<\/li>\n <li>Custom macro and nutrition targets \u2014 practical and sustainable<\/li>\n <li>Weekly text check-ins for progress tracking and accountability<\/li>\n <li>Ongoing program adjustments as you progress<\/li>\n <li>Direct communication with Tom throughout the month<\/li>\n <li>Best for: independent men who want expert structure without the need for weekly calls<\/li>\n <\/ul>\n <a href=\"\/getstarted\" class=\"plan-cta\">Start Basic Plan<\/a>\n <\/div>\n <div class=\"plan-card featured reveal reveal-delay-1\">\n <div class=\"plan-tag\">Premium<\/div>\n <div class=\"plan-name\">Full Plan<\/div>\n <div class=\"plan-price-row\">\n <div class=\"plan-price\"><sup>$<\/sup>150<\/div>\n <div class=\"plan-per\">per<br>month<\/div>\n <\/div>\n <div class=\"plan-tagline\">Full-spectrum support for faster results and deeper accountability.<\/div>\n <div class=\"plan-divider\"><\/div>\n <ul class=\"plan-features\">\n <li>Everything in the Basic Plan<\/li>\n <li>Weekly 1-on-1 coaching calls \u2014 strategy, obstacles, breakthroughs<\/li>\n <li>Full meal planning support beyond macros \u2014 customized to your schedule and preferences<\/li>\n <li>Real-time adjustments as life happens \u2014 no waiting for your next check-in<\/li>\n <li>Priority communication with Tom throughout the month<\/li>\n <li>Best for: men who want full-spectrum support and direct coaching to fast-track results<\/li>\n <\/ul>\n <a href=\"\/getstarted\" class=\"plan-cta\">Start Full Plan<\/a>\n <\/div>\n <\/div>\n <div class=\"available-note reveal\"><strong>Coaching is available nationwide — all 50 states.<\/strong> No physician required. No labs required. Cancel anytime.<\/div>\n <\/div>\n<\/section>\n\n<section class=\"process-section\">\n <div class=\"container\">\n <div class=\"reveal\">\n <div class=\"section-eyebrow\">How It Starts<\/div>\n <h2 class=\"section-title\">Simple.<br><em>Fast.<\/em><\/h2>\n <\/div>\n <div class=\"process-steps\">\n <div class=\"process-step reveal\">\n <div class=\"process-step-num\">01<\/div>\n <div class=\"process-step-icon\">\ud83d\udccb<\/div>\n <div class=\"process-step-title\">Get Started<\/div>\n <div class=\"process-step-desc\">Complete the Get Started form and select coaching as your interest. Tom reviews your submission and reaches out directly within 24-48 hours.<\/div>\n <\/div>\n <div class=\"process-step reveal reveal-delay-1\">\n <div class=\"process-step-num\">02<\/div>\n <div class=\"process-step-icon\">\ud83d\udcde<\/div>\n <div class=\"process-step-title\">Intro Call<\/div>\n <div class=\"process-step-desc\">A one-on-one call with Tom to define your goals, current capacity, schedule, equipment, and constraints. This is where your program actually starts taking shape.<\/div>\n <\/div>\n <div class=\"process-step reveal reveal-delay-2\">\n <div class=\"process-step-num\">03<\/div>\n <div class=\"process-step-icon\">\ud83d\udcc8<\/div>\n <div class=\"process-step-title\">Your Plan<\/div>\n <div class=\"process-step-desc\">Tom delivers your custom program \u2014 training, nutrition, and lifestyle structure built specifically for you. Check-ins and adjustments from there based on your response and progress.<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<section class=\"faq-section\" id=\"faq\">\n <div class=\"container\">\n <div class=\"reveal\">\n <div class=\"section-eyebrow\">Questions<\/div>\n <h2 class=\"section-title\">Coaching FAQ<\/h2>\n <\/div>\n <div class=\"faq-grid\">\n <div class=\"faq-item reveal\">\n <button class=\"faq-question\" onclick=\"toggleFaq(this)\">Do I need to be a FRAME medical patient?<span class=\"faq-icon\">+<\/span><\/button>\n <div class=\"faq-answer\"><p>No. Coaching is completely independent from FRAME’s medical services. You don’t need labs, a prescription, or to be in a licensed state. Coaching is available to any man, anywhere in the United States.<\/p><\/div>\n <\/div>\n <div class=\"faq-item reveal reveal-delay-1\">\n <button class=\"faq-question\" onclick=\"toggleFaq(this)\">What equipment do I need?<span class=\"faq-icon\">+<\/span><\/button>\n <div class=\"faq-answer\"><p>None required. Tom builds your program around the equipment you actually have \u2014 whether that’s a fully equipped gym, a home setup with dumbbells, or nothing at all. Your plan fits your reality.<\/p><\/div>\n <\/div>\n <div class=\"faq-item reveal\">\n <button class=\"faq-question\" onclick=\"toggleFaq(this)\">Is coaching medical advice?<span class=\"faq-icon\">+<\/span><\/button>\n <div class=\"faq-answer\"><p>No. Coaching is not medical advice and does not create a physician-patient relationship. Tom provides training, nutrition, and lifestyle guidance based on your goals and self-reported health status. Always consult your physician before starting a new exercise or nutrition program.<\/p><\/div>\n <\/div>\n <div class=\"faq-item reveal reveal-delay-1\">\n <button class=\"faq-question\" onclick=\"toggleFaq(this)\">Can I combine coaching with TRT or GLP-1?<span class=\"faq-icon\">+<\/span><\/button>\n <div class=\"faq-answer\"><p>Absolutely \u2014 and it’s highly recommended. Coaching and medical treatment are complementary. TRT works better with structured training and nutrition. GLP-1 weight loss accelerates significantly with lifestyle structure. Many FRAME patients do both.<\/p><\/div>\n <\/div>\n <div class=\"faq-item reveal\">\n <button class=\"faq-question\" onclick=\"toggleFaq(this)\">How do check-ins work?<span class=\"faq-icon\">+<\/span><\/button>\n <div class=\"faq-answer\"><p>Basic Plan clients communicate via text messaging weekly. Full Plan clients get weekly one-on-one calls plus ongoing text access. Tom responds quickly and adjusts your plan based on what’s actually happening \u2014 not a 30-day review cycle.<\/p><\/div>\n <\/div>\n <div class=\"faq-item reveal reveal-delay-1\">\n <button class=\"faq-question\" onclick=\"toggleFaq(this)\">Can I cancel?<span class=\"faq-icon\">+<\/span><\/button>\n <div class=\"faq-answer\"><p>Yes, anytime. Coaching is month-to-month with no commitment required. Cancel whenever you want \u2014 no penalty, no taper required.<\/p><\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<div class=\"cta-band\">\n <h2>Structure Is<br><em>The Missing Piece.<\/em><\/h2>\n <p>1-on-1 coaching with Tom Rubenstein. Starting at $50\/month. Available nationwide.<\/p>\n <div style=\"display:flex;gap:16px;justify-content:center;flex-wrap:wrap;\">\n <a href=\"\/getstarted\" class=\"btn-primary\">Start Coaching Today<\/a>\n <a href=\"https:\/\/framemedicine.com\" class=\"btn-ghost\">See All Services<\/a>\n <\/div>\n<\/div>\n\n<footer class=\"footer\">\n <div class=\"container\">\n <div class=\"footer-grid\">\n <div class=\"footer-brand\">\n <img decoding=\"async\" src=\"https:\/\/framemedicine.com\/wp-content\/uploads\/2025\/08\/Untitled-design.png\" alt=\"FRAME Medicine\">\n <p>Physician-directed men’s health. 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Coaching does not create a physician-patient relationship. Information on this page is for educational purposes only.<\/div>\n <\/div>\n<\/footer>\n<script data-cfasync=\"false\" src=\"\/cdn-cgi\/scripts\/5c5dd728\/cloudflare-static\/email-decode.min.js\"><\/script><script>\nvar nav=document.getElementById('mainNav');\nwindow.addEventListener('scroll',function(){nav.classList.toggle('scrolled',window.scrollY>60);});\nvar hamburger=document.getElementById('hamburger');\nvar mobileNav=document.getElementById('mobileNav');\ndocument.getElementById('mobileClose').addEventListener('click',closeMobile);\nhamburger.addEventListener('click',function(){mobileNav.classList.toggle('open');document.body.style.overflow=mobileNav.classList.contains('open')?'hidden':'';});\nfunction closeMobile(){mobileNav.classList.remove('open');document.body.style.overflow='';}\nfunction toggleFaq(btn){var answer=btn.nextElementSibling;var isOpen=answer.classList.contains('open');document.querySelectorAll('.faq-answer').forEach(function(a){a.classList.remove('open');});document.querySelectorAll('.faq-question').forEach(function(q){q.classList.remove('active');});if(!isOpen){answer.classList.add('open');btn.classList.add('active');}}\nvar observer=new IntersectionObserver(function(entries){entries.forEach(function(e){if(e.isIntersecting)e.target.classList.add('visible');});},{threshold:.1,rootMargin:'0px 0px -40px 0px'});\ndocument.querySelectorAll('.reveal').forEach(function(el){observer.observe(el);});\n<\/script>\n<\/body>\n<\/html>\n","protected":false},"excerpt":{"rendered":"<p>Men’s Health Coaching | Training, Nutrition & Lifestyle | FRAME Medicine How It Works Services About FAQs Get Started × Home Services About Get Started FRAME Medicine › Coaching Men’s Health Coaching MedicationIs Not theWhole Answer. For men who want more than a prescription. 1-on-1 coaching in training, nutrition, and lifestyle \u2014 with someone who […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-526","page","type-page","status-publish","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/framemedicine.com\/index.php?rest_route=\/wp\/v2\/pages\/526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/framemedicine.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/framemedicine.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/framemedicine.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/framemedicine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=526"}],"version-history":[{"count":2,"href":"https:\/\/framemedicine.com\/index.php?rest_route=\/wp\/v2\/pages\/526\/revisions"}],"predecessor-version":[{"id":530,"href":"https:\/\/framemedicine.com\/index.php?rest_route=\/wp\/v2\/pages\/526\/revisions\/530"}],"wp:attachment":[{"href":"https:\/\/framemedicine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}