Men’s Health Coaching | Training, Nutrition & Lifestyle | FRAME Medicine
FRAME Medicine › Coaching
Men’s Health Coaching

Medication
Is Not the
Whole Answer.

For men who want more than a prescription. 1-on-1 coaching in training, nutrition, and lifestyle — with someone who has done this work for 19+ years. Starting at $50/month. Available nationwide.

Start Coaching See the Plans
Your Coach

19+ Years.
One Coach.

Tom Rubenstein - FRAME Medicine Coach
Co-Founder • CFO • Head Coach
Tom
Rubenstein

Tom Rubenstein is the Co-Founder and CFO of FRAME — and the person behind every coaching client. With a background forged in military medicine and over 19 years of experience in emergency care, operations, and performance coaching, Tom brings a systems-driven mindset to men’s health that goes far beyond the gym.

His coaching isn’t a template. It’s a program built around your schedule, your capacity, your goals, and the honest constraints of your life. Structure that works is structure you’ll actually follow.

Background
Military Medicine & Emergency Care
Experience
19+ Years Performance Coaching
Availability
Nationwide — All 50 States
Model
Same Coach, Every Session
Who Coaching Is For

Built for Men
Who Want More

🚫
Not a TRT Candidate
Your labs don’t support TRT — but you still want real progress. Coaching gives you the structure to optimize what you do have: training, nutrition, sleep, stress, and lifestyle habits.
💉
On TRT, Want More
Testosterone is one lever. Coaching pulls the rest. Men on TRT who add structured training and nutrition consistently outperform those on medication alone.
🎯
Ready to Build
You’re serious about your health, strength, and long-term performance. You want a plan from someone who takes it as seriously as you do — not a generic app workout.
Coaching Plans

Pick Your
Level

Foundation
Basic Plan
$50
per
month
Expert structure and accountability, without the premium price.
  • Individualized workout program built around your goals, schedule, and available equipment
  • Custom macro and nutrition targets — practical and sustainable
  • Weekly text check-ins for progress tracking and accountability
  • Ongoing program adjustments as you progress
  • Direct communication with Tom throughout the month
  • Best for: independent men who want expert structure without the need for weekly calls
Start Basic Plan
Premium
Full Plan
$150
per
month
Full-spectrum support for faster results and deeper accountability.
  • Everything in the Basic Plan
  • Weekly 1-on-1 coaching calls — strategy, obstacles, breakthroughs
  • Full meal planning support beyond macros — customized to your schedule and preferences
  • Real-time adjustments as life happens — no waiting for your next check-in
  • Priority communication with Tom throughout the month
  • Best for: men who want full-spectrum support and direct coaching to fast-track results
Start Full Plan
Coaching is available nationwide — all 50 states. No physician required. No labs required. Cancel anytime.
How It Starts

Simple.
Fast.

01
📋
Get Started
Complete the Get Started form and select coaching as your interest. Tom reviews your submission and reaches out directly within 24-48 hours.
02
📞
Intro Call
A one-on-one call with Tom to define your goals, current capacity, schedule, equipment, and constraints. This is where your program actually starts taking shape.
03
📈
Your Plan
Tom delivers your custom program — training, nutrition, and lifestyle structure built specifically for you. Check-ins and adjustments from there based on your response and progress.
Questions

Coaching FAQ

No. Coaching is completely independent from FRAME’s medical services. You don’t need labs, a prescription, or to be in a licensed state. Coaching is available to any man, anywhere in the United States.

None required. Tom builds your program around the equipment you actually have — whether that’s a fully equipped gym, a home setup with dumbbells, or nothing at all. Your plan fits your reality.

No. Coaching is not medical advice and does not create a physician-patient relationship. Tom provides training, nutrition, and lifestyle guidance based on your goals and self-reported health status. Always consult your physician before starting a new exercise or nutrition program.

Absolutely — and it’s highly recommended. Coaching and medical treatment are complementary. TRT works better with structured training and nutrition. GLP-1 weight loss accelerates significantly with lifestyle structure. Many FRAME patients do both.

Basic Plan clients communicate via text messaging weekly. Full Plan clients get weekly one-on-one calls plus ongoing text access. Tom responds quickly and adjusts your plan based on what’s actually happening — not a 30-day review cycle.

Yes, anytime. Coaching is month-to-month with no commitment required. Cancel whenever you want — no penalty, no taper required.

Structure Is
The Missing Piece.

1-on-1 coaching with Tom Rubenstein. Starting at $50/month. Available nationwide.