Strength Starts With Structure.
Devoted to Men’s Health
TRT, ED, Hair loss, Labs — with optional one-on-one coaching for men who want more than medication.
Mission Statement
FRAME gives men a clear path forward. For some, that means testosterone therapy. For others, it’s lifestyle and coaching.What we don’t offer are half-measures. Every plan starts with real labs, real review, and an honest answer.
Vision Statement
To create men’s health care built on clarity and devotion. TRT when it’s right. Coaching when it matters. Always straightforward. Always outcome-driven.
Why FRAME?
TRT with integrity — If you’re a candidate, you’ll receive it. If not, you won’t be pushed into weak substitutes.
More than medication — Coaching, training, and nutrition for men who want structure beyond the prescription.
Straightforward cost — $100 covers your labs and physician review. No hidden consultation fees.
Devoted to results — Medication, coaching, or both — every step is built for outcomes you can measure.
The FRAME Approach
Built on trust. Focused on outcomes.
Medical Precision
Your care starts with real labs and a physician’s review. Treatment is matched to your biology, not a preset formula.
Straightforward Path
Labs costs $100. If TRT is the right step, you’ll move forward with confidence. If not, we give you clear direction without pushing shortcuts.
Measured Progress
We track the markers that matter: hormones, labs, strength, body composition. Progress is measured and adjusted with precision.
Coaching Available
When you want more than medication, FRAME offers coaching in training, nutrition, and lifestyle. It’s available as a separate service for men committed to building the full picture of health.
A Straight Path Forward
Labs
Start with bloodwork. $100 covers your labs and physician review.
Review
Your labs are reviewed by a physician. If TRT is right, you’ll know. If it isn’t, you’ll still leave with clear answers and next steps.
Treatment
Clients begin treatment, Medication and supplies are delivered to your door
Ongoing Care
Follow-up labs and adjustments keep your treatment precise and effective. Coaching is available if you choose deeper support.
Results You Can See and Feel
Real men. Real outcomes.
“I wasn’t myself anymore. Falling asleep after work. No drive. TRT gave me back my energy and focus. I’m present for my family again.”
— J.M., 42
“The labs told the truth. I wasn’t a candidate for medication, but the coaching gave me structure with training and nutrition. I feel stronger now than I did at 30.”
— T.K., 51
“Clear, simple, no pressure. Labs, straight answers, treatment that actually works. That’s what men need.”
— D.R., 36
Data Driven Results
The Average client increases total testosterone levels within 90 days.
Follow-up labs every 3–6 months ensure accountability and results.
Optional coaching accelerates progress in strength, weight loss, and energy
Straightforward Costs
Testosterone Therapy
Starting as low as
$38
per week
Includes medication, supplies, shipping, and physician access
Each order provides 5 weeks of medication for the cost of 4, built in to prevent disruption from shipping or pharmacy delays
Follow-up labs billed separately on a scheduled basis
Available in FL, GA, WA, NE, NC
Smaglutide (GLP-1) Therapy
Starting as low as
$80
per week
Includes medication, supplies, shipping, and physician access
Comes with nutrition and lifestyle guidance to maximize weight loss results
Month to month program, with optional 3-month package available
- Follow-up labs billed separately on a scheduled basis (If required)
Available in FL, GA, WA, NE, NC
Tirzepatide (GLP-1) Therapy
Starting as low as
$95
per week
- Includes medication, supplies, shipping, and physician access
- Comes with nutrition and lifestyle guidance to maximize weight loss results
- Month-to-month program, with optional 3-month package available
- Follow-up labs billed separately on a scheduled basis (if required)
- Available in FL · GA · WA · NE · NC
Other Services
Erectile dysfunction
Hair loss treatments
Coaching Built for Men Who Want More
Medication isn’t the only path. Coaching gives you structure and accountability when you want to push further.
Basic Plan:
$50
per month
- Text check-ins
- Macro targets
- A workout plan
Full Plan:
$150
per month
- One-on-one calls
- Nutrition plan
- Personalized workouts
- Direct accountability
Who Coaching Is For
- Men who aren’t candidates for TRT but still want progress
- Men on TRT who want faster results with added structure
- Anyone serious about long-term health, strength, and energy
Compliance Notes
All medical services are provided through licensed physicians in the states we operate (WA, FL, GA, NE, & NC).
FRAME does not prescribe treatment without physician review and confirmed labs.
If you are not a candidate for TRT, you will not be prescribed medication. Alternatives such as lifestyle or coaching support may be suggested.
Medications are dispensed through licensed pharmacies.
Follow-up labs are required at set intervals to maintain active prescriptions.
Information on this site is for educational purposes and not a substitute for medical advice.
ABOUT US
Clear answers. Real solutions. Trusted partners in your health journey.
Dr. Colin Sheffield
Founder / Medical Director
Dr. Colin Sheffield, DO is a board-certified Family Medicine physician and the medical director and founder of FRAME. Army-trained and highly credentialed in hormone optimization, weight loss, and medical aesthetics, he leads the clinical mission of FRAME with precision and performance. Dr. Sheffield delivers serious, outcome-based care for men who take their health seriously.
Tom Rubenstein
Co-Founder / CFO
Tom Rubenstein is the Co-Founder and CFO of FRAME. With a background forged in military medicine and over 19 years of experience in emergency care, operations, and performance coaching, Tom leads the strategic, operational, and growth engine behind FRAME. He brings a systems-driven mindset to men’s health, focused on structure, results, and long-term optimization. His mission is simple: deliver real outcomes for men who take their health seriously.
Tom Rubenstein
Co-Founder / CFO
Tom Rubenstein is the Co-Founder and CFO of FRAME. With a background forged in military medicine and over 19 years of experience in emergency care, operations, and performance coaching, Tom leads the strategic, operational, and growth engine behind FRAME. He brings a systems-driven mindset to men’s health, focused on structure, results, and long-term optimization. His mission is simple: deliver real outcomes for men who take their health seriously.
FRAME FAQs
Frequently asked questions Simplifying your Journey foward
What is FRAME?
FRAME is a physician-led men’s health clinic and coaching platform. We treat testosterone optimization, erectile dysfunction, and hair loss. We coach health, nutrition, fitness, and lifestyle for long-term results.
How does medical treatment work?
Questionnaire – Share your history, symptoms, and goals.
Labs – We order labs to establish your baseline.
Physician Review – Dr. Sheffield reviews results and determines candidacy.
Plan & Prescription – If approved, treatment is prescribed and shipped to you.
Follow-up – Ongoing adjustments and check-ins with Dr. Sheffield and the team.
How does coaching work?
Video Call – A one-on-one with Tom to define goals, capacity, schedule, and constraints.
Plan – A practical program: nutrition, training, lifestyle—or all three.
Support – Check-ins and refinements based on the tier you choose.
Who will I speak to?
You’ll work directly with Dr. Sheffield for medical care and Tom for coaching. Same people, every time—no call centers, no hand-offs.
Do I need labs?
Yes. For therapies like testosterone, labs are required. Dr. Sheffield uses them to build a safe, effective plan.
How long does it take to get started?
After labs, most clients are reviewed and approved within 7–10 days. Coaching can begin sooner after your first call with Tom.
Is shipping discreet?
Yes. All packages are plain and unmarked.
Do you take insurance?
Not at this time.
What if I want to cancel?
FRAME is month-to-month, and you can cancel at your discretion. If you’re on treatment, discuss it with Dr. Sheffield first—some meds require a safe transition plan.
What happens if I stop treatment suddenly?
Stopping abruptly can cause side effects (e.g., fatigue or mood changes with testosterone). Dr. Sheffield will guide a safe taper or exit if you choose to stop.
What does coaching include?
Nutrition planning tuned to your goals and schedule
Strength and conditioning programming with progression
Lifestyle structure: sleep, stress, habits, and accountability
Tiered support: from text check-ins to full consults with Tom
Can I do medical care and coaching together?
Yes. Many clients pair Dr. Sheffield’s medical care with Tom’s coaching for the best results.
Where is FRAME available?
Medical services currently serve Georgia, Florida, North Carolina, Nebraska, and Washington. Coaching is available virtually.
How do I start?
Complete the questionnaire. We’ll order labs (if needed), schedule your call, and move straight into your plan.
What makes FRAME different?
Continuity: You work with Dr. Sheffield (medical) and Tom (coaching)—the same people, every time.
Structure: Clear steps, measurable outcomes, real follow-through.
Discreet, professional care: Serious medicine and practical coaching without the noise.